I’ve heard there are 5.7 decision makers for each sale, and ‘unknown’ influencers. Yet there is no difference between ‘decision makers’ and ‘influencers’.
* If you want to move and your daughter is in her last year of high school and prefers to stay behind to finish the year, is she a decision maker or an influencer?
* If your tech group isn’t available to implement an important new program until they finish their current work, would the tech director
* If your company is going through a merger and the teams haven’t been merged yet, would the director of the groups that need training be an influencer or a decision maker?