Do You Want to Sell? Or Have Someone Buy?

Do you know the difference between how you sell and how buyers buy-and why the difference? After a conversation with my colleague Erik Luhrs (we’re developing a Lead Facilitation pilot http://guruselling.com/) I’d like to expand the definition of ‘buying’. But first, a question.
Would you like to enter, influence, or understand your buyer’s buying process earlier [...]

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