The HOW of Change™

Because I wanted choice over my actions, I’ve spent a good portion of my life coding the trajectory of change. I realized early on that knowing WHAT needed to be changed, WHAT doing it ’right’ entailed, and WHY I wanted to change, didn’t reliably lead me to successful change, regardless of my willpower and discipline. Even my attempts at Behavior Modification were unsuccessful. After studying brains and how they generated behaviors, I realized my problem: real change had to be unconscious and automatic, and come directly from my brain; I was trying to ‘do’ something different without somehow changing my brain.

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