Articles Archive for February 2009
How Sales Must Shift In This Uncertain Economy
Until now, you’ve had a rather specific definition of sales: uncover need, define how a solution fits, and place a product where there is a match between your product and the need. But given that …
How do you know you’re listening to your clients in the most effective way?
Listening is circular, and ends with the originating speaker receiving a message they need to respond to. There is a speaker and a listener, a message maker and a message receiver. And without a Sender …
