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Articles Archive for July 2009

How Do You Grow?
Thursday, 30 Jul, 2009
How Do You Grow?

I don’t know about you, but the growth of my company looks like those pictures you see of amoeba: no definite shape and all over the place. It’s a miracle that I’ve somehow managed to grow my company – probably an indication that my message is worthwhile. I’m certain it has little to do with [...]

Changing Behaviors With Attainment
Wednesday, 29 Jul, 2009
Changing Behaviors With Attainment

How do you ensure your staff change behaviors – and keep the change?
Tery Tenant, a colleague in the change management and leadership industry, is a committed change agent. He teaches, writes about, communicates about, being a Servant Leader – a term I’ve been using for myself for over 20 years so I’ve got a bit [...]

Dancing With My Shoes Off
Tuesday, 28 Jul, 2009
Dancing With My Shoes Off

Tonight I decided to do my very favorite thing in the world: dance.
Of all of the things I do, of all of the things I am, Dancer is #1.
Dancing fills my heart – in that special place that is joy. I don’t often get to feel it in my daily stress that seems to go [...]

Why Sales Fails
Monday, 27 Jul, 2009
Why Sales Fails

Why do so many of your good prospects not close? You’ve worked hard doing your sales job: you gathered good data and understood their need, you were a trusted advisor, they liked you and your solution. But they didn’t close.
Where did they go?
They went off-line. They went back to their teammates and their old vendors and their old [...]

The Internal Customer: Is It A Sales Job?
Friday, 24 Jul, 2009
The Internal Customer: Is It A Sales Job?

What is the difference between selling to an internal customer and selling to an external customer?
Nothing.
At the end of the day, there is the buyer, the seller, and the solution. The influencer, the influenced, and the idea, or request. Regardless of the moving parts, one person wants another person to buy in to something that [...]

Marcom: How Do You Position Yourself In The Market?
Thursday, 23 Jul, 2009
Marcom: How Do You Position Yourself In The Market?

As an old sales person, I was never impressed by what I considered to be an inferior form of sales – marketing. Until I met Britton Manasco.
Britton is the brains behind Manasco Marketing. In his own words he brings “a disciplined and proven methodology to positioning engagements, helping you crisply articulate your value propositions, core messages [...]