Sales 2.0 is the New New Thing.
I hate to be a contrarian (Oh. Ok. I love it. Why change the habits of a lifetime?) but… it’s not the end-all and be-all that it’s being touted as.
Here’s the good news: Sales 2.0 is good for driving people to you. By simply offering a webinar, a free [...]

We like to think that because we offer a great product and service, and are priced fairly, that we will meet our client’s criteria to be a solution provider. But in truth, we never, ever know what their subjective, unconscious, criteria are (and nor do they until much later on in the buying decision process).
Buying Facilitation helps buyers [...]

There is this nifty little book called ‘How to REALLY use LinkedIn’ by Jan Vermeiren that tells you all of the secrets to making money, and building up your network, with the social networking site/tool LinkedIn. And I must say that it works so well that I’ve spent the last 6 days catching up on [...]

My friend Tony is such a lovely blend of New Yorker, Buddhist, and smart, funny guy. Did I say he’s really REALLY smart?  He’s the person who coined the term VITO and wrote the series starting with Getting to VITO But he himself is a VERY IMPORTANT TOP OFFICER. To be honest, I’m a bit jealous of [...]