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Articles Archive for December 2009

How does sales make our job harder?
Thursday, 31 Dec, 2009
How does sales make our job harder?

NOTE: Due to the holidays, we are reposting favorite posts. Original posts will resume January 5th.
One of the ‘dirty little secrets’ in my new book is this: because the model of sales is focused on understanding needs and placing solutions, and doesn’t have the tools to help manage the behind-the-scenes issues that buyers must manage internally [...]

Why being terrific isn’t good enough to make a sale
Wednesday, 30 Dec, 2009
Why being terrific isn’t good enough to make a sale

NOTE: Due to the holidays, we are reposting favorite posts. Original posts will resume January 5th.
I have begun searching for a couple of new vendors, and am becoming painfully aware of how many people think that because they are good, that’s all I need to know. Even when a couple of the folks tried to gather data [...]

Overcoming The Stall: what takes buyers so long to buy?
Tuesday, 29 Dec, 2009
Overcoming The Stall: what takes buyers so long to buy?

NOTE: Due to the holidays, we are reposting favorite posts. Original posts will resume January 5th.
Are your sales taking too long to close? Do you know why?
Is it you? Is it your prospect? Is it your product?
And what would you need to do differently in order to close more quickly?
One of the biggest problems I [...]

Be The GPS For Your Buyer
Monday, 28 Dec, 2009
Be The GPS For Your Buyer

NOTE: Due to the holidays, we are reposting favorite posts. Original posts will resume January 5th.
Buyers have two identifiable responsibilities:

maneuver through their internal, behind-the-scenes buy-in issues to ensure a trouble-free change process, and
choose a solution that will address their stakeholder’s criteria for systems excellence while maintaining the integrity of the system.

What is email for?
Friday, 25 Dec, 2009
What is email for?

NOTE: Due to the holidays, we are reposting favorite posts. Original posts will resume January 5th.
I don’t know about you, but when I get long emails my eyes go running around my head. Too many words for me to take in during a busy day when I’m sure I’m suffering from some form of ADHD [...]

Why is a 90% failure rate ok?
Thursday, 24 Dec, 2009
Why is a 90% failure rate ok?

NOTE: Due to the holidays, we are reposting favorite posts. Original posts will resume January 5th.
As I’m doing the final rewrites on my new book out Oct 15, 2009, Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it, I realized how many times I’ve mentioned my [...]