I recently purchased an Android phone from T-Mobile. Part of the promotion was a $50 rebate. I must tell you that I will never, ever go through those hoops again. I finally ended up handing it over to my tech guy Shawn. And I am here to tell you that it has cost me more [...]

Historically, sellers have been the one touching the buyer as marketers developed the brand awareness and hopefully brought buyers in – to be aware of the brand and trust it (or have some sort of mental relationship with it).
Marketing has never been hands-on the way that sellers were when they made cold calls or went to client sites [...]

Is your customer stuck in the buying cycle?
I just read a blog that asked that question. What, exactly, does this mean?
I’m going to say something you’re not going to like: your customer is not stuck in the buying cycle. They are stuck trying to herd cats. And you are stuck trying to get them to [...]

Richard Trafton and Diane Marentette have written a useful, engaging, and well-written book to help us all be better leaders. A New Brain for Business is a gentle, smart book filled with really good ideas about how to change to be the best you can be, using your natural brain propensities.
One of my favorite things [...]

I’m smart. I’ve used technology for 15 years. I can usually figure stuff out, and if I can’t, my tech guy Shawn can. Between the 2 of us, we’ve got it covered.
The  topic of next week’s Cranky Tuesday post is the T-Mobile rebate system, so I’m leaving the very worst for last. But when I got my [...]

Why do you think buyers take so long to decide? Do you really think they want to take that long?
Think of a decision you had to make with one of your teammates, or a family member.
What was the difference between what you wanted to happen, and the others wanted to have happen?
Where did you all [...]