Making Change Work #5: why is buy-in necessary and how to make it work

Submitted by Sharon Drew Morgen on Thursday, 21 October 2010

As the 5th installment of a 6 part series called Making Change Work, this podcast is about buy-in:

what buy-in means in terms of the change management process
how and when buy-in occurs
why people do not buy-in
how a leader can get someone who is resisting to not only buy-in but to do so happily
when the change agent should begin to seek buy-in from the various stakeholder groups
what skills change agents need to gain employee buy-in and how can they acquire these skills
what leaders can do to programmatically embed the buy-in approach to their change management policies

Listen now:

Podcast: Play in new window | Download (55.7MB)

For the full series, go to: www.facilitatingbuyin.com

Note: these podcasts are equally relevant for sales as well as change management: our buyers must get buy-in across their Buying Decision Team members before they can make a purchase. This free series will explain just what’s going on in the buying process.

sd

Tags: Buy-In, making change work, Podcast Series

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