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Articles Archive for March 2011

How can I trust a webmaster?
Tuesday, 29 Mar, 2011
How can I trust a webmaster?

Like many of us, the 3 years in the Recession Economy were scary. But it’s was a good news/bad news situation. My training and coaching business was greatly diminished, and as a result I had more time to do my favorite things: write and create.
I used those years to write a new book and finally get the full [...]

Buyer Readiness: teach the buyer to qualify themselves
Friday, 25 Mar, 2011
Buyer Readiness: teach the buyer to qualify themselves

Do you know when a buyer is ready to buy? Do you know what they must do to get ready?

Buying Facilitation® is a Method not just a term
Monday, 21 Mar, 2011
Buying Facilitation® is a Method not just a term

Twenty five years ago, as part of my lifelong study of how brains make decisions, I realized that new decisions shift the status quo. All decisions, therefore, are basically change management problems.
Before new decisions get made, the status quo – the underlying system of rules, beliefs, relationships, etc. - must (by the very nature of homeostasis) buy-in to the proposed change or it will resist and push back. [...]

Why do we get pushback – and can it be avoided?
Friday, 18 Mar, 2011
Why do we get pushback – and can it be avoided?

People in our organizations don’t object to change because they don’t like those of us who introduce it, or the solutions we propose, or because they don’t trust us. They object—push back—because they are protecting themselves from the fallout that would happen if something new entered their environment before they made the necessary systemic shifts to adopt [...]

Too many movies, not enough sleep
Tuesday, 15 Mar, 2011
Too many movies, not enough sleep

It’s SXSW here in Austin – the 10 day period in which I overdose on movies.
I am a movie crazy-person. Every week, when I’m in town, life I turn my computer off at noon on Fridays and go to the local arthouse to see 2 movies, and most of the time see a commercial movie on Sunday. Three [...]

Total Sales Performance: Buying Facilitation® plus Sales
Friday, 11 Mar, 2011
Total Sales Performance: Buying Facilitation® plus Sales

We understand sales. We know how to assess need, brand/pitch/present solutions, and design sites to bring in, and follow, eyeballs. We use technology to help us sell. Now it’s time to have total sales performance – putting together all methodologies to help us find prospects and sell our solutions.
At the moment, you’ve got a lot [...]