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Articles Archive for June 2011

Where does the buy-cycle start?
Wednesday, 29 Jun, 2011
Where does the buy-cycle start?

The buy-cycle begins with one person with an idea – a recognition that things could be better. Whether from a discussion with a salesperson, idea from an article, or just the exasperation of an every-day issue, one person starts the journey toward a purchase – and meanders, falters, through all of the change management issues that [...]

Exchanging a broken product with a refurbished one is not ok
Tuesday, 28 Jun, 2011
Exchanging a broken product with a refurbished one is not ok

I recently purchased my 4th Plantronics hands-free phone. I love these phones. They last for years, and offer me the qualities I need, including a long battery life.
This time, however, I’m not happy, and am being made unhappier daily.
This time, the dial-pad came with several problems, and it refused to reset, or upload, or connect [...]

A technology case study: implementing what the customer wants
Friday, 24 Jun, 2011
A technology case study: implementing what the customer wants

In order for any change to occur – whether it’s a decision to purchase a product, or an implementation to add new technology - whatever touches the ultimate solution must buy-in to the change.
Often our focus is on getting the end-result we think we want. We forget that without buy-in from the necessary  people and policies that maintain the status quo, we face the [...]

What are we paying our sales folks to do?
Wednesday, 22 Jun, 2011
What are we paying our sales folks to do?

What criteria do you use to compensate your sales folks? Some combination of salary, commission, and year-end bonus, based on industry standard? And how do you know that that is the appropriate standard?
I believe we are currently paying our sales folks to waste 90% of their time. They are spending time  pushing solution information to the wrong people at the wrong time, and have no idea [...]

Far, Far Too Hot
Tuesday, 21 Jun, 2011
Far, Far Too Hot

Austin is both a cool city and a hot town. It’s hot during August and September – furnace hot, actually – but every town has its drawbacks. And since the weather is mostly temperate year-round (except it does get down to near-freezing a couple of days during December), we happily complain for 8 weeks about [...]

Change management and sales: influencing the buying decision path
Wednesday, 15 Jun, 2011
Change management and sales: influencing the buying decision path

Until the people that will touch a potential new solution buy-in to altering the status quo (their policies, relationships, rules, past decisions, job descriptions, etc), they will not make a purchase or a change: they will continue the dysfunctional behavior through time, even when an ideal solution is right in front of them.
Does this make sense – to keep [...]