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Articles Archive for July 2011

“My job is to start a conversation”
Friday, 29 Jul, 2011
“My job is to start a conversation”

I recently contacted a man who runs a marketing automation company, thinking there might be areas of potential partnership…

Who’s in the meeting – and who’s not?
Wednesday, 27 Jul, 2011
Who’s in the meeting – and who’s not?

So many sales folks are targeting ‘appointments’ these days. I wonder if you know who actually is in attendance. And who isn’t but should be. As you enter your meeting, do you know what percent of the entire Buying Decision Team is there? What weight your contact has on the full Buying Decision Team?

Your prospects aren’t in pain
Friday, 22 Jul, 2011
Your prospects aren’t in pain

When I hear sellers say that buyers have ‘pain’ I ask how long it would take them to get to the hospital with a broken arm. “Immediately.” Why? Because they’re in pain.

Amacus counts stuff that counts
Thursday, 21 Jul, 2011
Amacus counts stuff that counts

My friend and partner John Cousineau recently gave me a great line as to what his firm does: “I count stuff that counts”.
What that means is that his firm, Amacus (www.amacus.net), shows you how your activity is bringing you the results you’re getting.

Are you making cold calls? How fast are you getting conversions?
Are you making calls from [...]

Les Mills: Fitness 10, Morality 0
Tuesday, 19 Jul, 2011
Les Mills: Fitness 10, Morality 0

In the recent release of the Les Mills Step Aerobics version #84, track #9, Madonna asks to be spanked, hit, tied up, in a perky dance number.
Millions of women will take Step class to this music. It  has no place in an international aerobics program where people attend to get healthy. And, the Mills team – a group promoting fitness worldwide [...]

1&1 is a horrid web hosting company
Saturday, 16 Jul, 2011
1&1 is a horrid web hosting company

Last Monday, I got a note from a colleague telling me my blog was down. I tried it, and yes, it was down. Then I tried all of my sites – I have 6 – and all were down. I contacted my webmaster. Seemed the server was down. He called my server and finally got through [...]