Selling Ideas to Colleagues

You’ve got a great idea, but need your colleagues – your boss, your teammates, your partners – to approve and help develop the implementation. You put together a great deck that makes your case professionally, rationally, and clearly. Your colleagues respond wonderfully – you get great feedback and they say they’ll begin moving the idea along. And then…. nothing. What’s going on?
BEHAVIOR VS BELIEF
What’s going on is the gap between what you mean to say and what your audience hears.

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