Steps in a Buying Decision
Tuesday, 17 Nov, 2015
Steps in a Buying Decision

There seems to be a confusion about the meaning of the terms buying decision journey, buying path, buy-cycle, helping buyers buy, and buying decisions. These terms define a specific set of sequenced actions buyers take to enable internal consensus and change – change management issues, if you will – rather than define steps that address needs or vendor/solution choice which come later and are the focus of sales.
I coined the terms in the 1980s to describe elements of a change management process I developed (Buying Facilitation®) that coaches buyers through their behind-the-scenes change issues they must handle before they can buy – a consulting process to

Finding A Prospect vs. Creating A Prospect
Monday, 26 Oct, 2015
Finding A Prospect vs. Creating A Prospect

You place a call to get through to the decision maker.finding a prospect
You call to find someone who needs

Two Cold Call Case Studies: Why Your Cold Calls Aren’t Working
Tuesday, 13 Oct, 2015
Two Cold Call Case Studies: Why Your Cold Calls Aren’t Working

I believe that cold calls are quite important as part of an overall sales

Decision Makers vs. Influencers
Monday, 5 Oct, 2015
Decision Makers vs. Influencers

I’ve heard there are 5.7 decision makers for each sale, and ‘unknown’ influencers.

Why Do We Listen To Each Other?
Monday, 28 Sep, 2015
Why Do We Listen To Each Other?

What if it were true that we only understand a fraction of what others say to us? And if true, what can we do about it?
As someone who has taken great pride in accurately hearing what others say, I was annoyed to discover that it’s pretty impossible for any listeners to achieve any consistent level of accuracy. The problem is not the words – we hear those, albeit we only remember them for less than 3 seconds and not in the proper order (Remember the game of Telephone we played as kids?). The problem is how we interpret them.

Speaker or Listener: Who’s Responsible For Misunderstandings?
Monday, 21 Sep, 2015
Speaker or Listener: Who’s Responsible For Misunderstandings?

There’s been an age-old argument in the communication field: who’s at fault if a misunderstanding occurs –