Marketing automation works. By saying the right thing, and offering the right content, touching the right demographic in the right market, we can bring in more leads than we ever dreamed possible.
But are they leads? Or are they just names?
How do you know the difference between what name is worth spending time one and one [...]

Here’s how to get whatever you want to purchase on line for free: use PayPal. All you have to do is dispute your charge, and you WIN! Your purchase will be FREE! Your credit card will return your money, you can keep your purchase, and you’ll have no liability!
Of course, if you’re a vendor, you lose. PayPal will, basically, do nothing [...]

In 1988, with KLM as my client, I ran my first Buying Facilitation Method® program.

I recently did a fun interview with Rod Janz from Fuel Radio Inspired. For those of you who know I’m spiritual, and not religious, note that I am quite impressed with Rod’s site – it’s totally cool.
For those of you who want to hear the delightful interview we did, here is the podcast:
Enjoy. Something for [...]

After my complaints last week about a Starbucks manager refusing to exchange a defective CD, I received 3 phone calls from different customer service folks at Starbucks (one of them was the ‘entertainment’ manager, and I’m not sure what that means) apologizing and offering to send me a replacement CD. All proclaimed that the manager who wouldn’t [...]

When I hear sellers say, “He’s just the influencer, not the decision maker,” I get curious. What’s the difference?
If you consider the tech manager an influencer, but the solution won’t be purchased if s/he says ‘no’, this person is a decision maker.
If you don’t consider the gatekeeper at all, and s/he won’t let you in, [...]