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Avitage helps buyers buy

Submitted by on Thursday, 12 August 2010

What is a content engine? And why is Avitage so busy?

Jim Burns, owner of Avitage is in the catbird seat. He has figured out how to tailor your content so it’s in line with how your buyers want it. That’s right: not just the way you want to explain it, but how they want it.

Not only that, he has made it possible to manage JIT knowledge sharing, organize content in modules mapped to sales conversations, phone/web meetings, use multimedia content , and he can make sure you have the right content on your marketing materials, your site, and all collateral sales/marketing tools as well as helping you handle your branding, lead gen, and nurturing activities.

Isn’t that cool? Can you tell I’m excited? As sellers we are so accustomed to giving all of the information WE believe is relevant, and forget that prospects might not need what we think is important and might need something different.

Imagine if it’s possible to create the right information for them, customized to the needs of their Buying Decision Team? Because of course we know that our buyer’s criteria is far more important than ours. After all, they make a solution choice based on their own buying criteria, not our selling criteria.

Here is what the site says about them:

Avitage is used by marketing organizations to launch new products and to build customer communication content. It is used by sales to sell more effectively and efficiently. Training uses Avitage to implement eLearning strategies. Our services are used by marketing and sales departments in companies with three sales and marketing people, up to organizations with more than 15,000 marketing, sales and sales-support personnel. For our customers, we deliver results on the front line, the top line and the bottom line.

By the way, for those of you who are curious about what Avitage means, here’s the definition: “a process to create, manage, and deliver highly relevant, rich-media programs to market, train, and sell.”

This technology is the voice of today, to take companies into tomorrow. It’s rich with the nuance of the complexities of buying. As the Buying Decision Queen, I hereby annoint Avitage as the Homeland!

sd

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