Sales Related: August 2007 Archives

It's the Buying Decision, Stupid

By Sharon Drew on August 6, 2007 6:52 PM | | Comments (0)

After years and years of me being the lone voice in the wilderness, crying IT'S THE BUYING DECISION, STUPID!, there are now several training folks talking about sales being about the buyer, not the product. Cool. But is that the underlying thought here?

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