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Behavior

Buying Patterns: what are they, and how to influence them
Monday, 14 Oct, 2019
Buying Patterns: what are they, and how to influence them

I coined the term Buying Patterns decades ago to explain the route people take to becoming buyers: Buying Patterns: the sequence of 13 steps people take between discovering a

How Aspies Think, Why We Do Weird Stuff, and Why We’re Important
Monday, 15 Jul, 2019
How Aspies Think, Why We Do Weird Stuff, and Why We’re Important

Imagine being in a strange country where you don’t

The HOW of Change™
Monday, 20 May, 2019
The HOW of Change™

Because I wanted choice over my actions, I’ve spent a good portion of my life coding the trajectory of change. I realized early on that

How, Why, and When Buyers Buy
Monday, 25 Mar, 2019
How, Why, and When Buyers Buy

I recently heard yet another excuse as to why a buyer didn’t buy. This one was a hoot

Behavior Modification doesn’t modify behaviors: an essay on why it fails and what to use instead
Monday, 18 Feb, 2019
Behavior Modification doesn’t modify behaviors: an essay on why it fails and what to use instead

I recently chatted with a VC invested in 15 healthcare apps that use