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Behavior

The HOW of Change™
Monday, 20 May, 2019
The HOW of Change™

Because I wanted choice over my actions, I’ve spent a good portion of my life coding the trajectory of change. I realized early on that knowing WHAT needed to be changed, WHAT doing it ’right’ entailed, and WHY I wanted to change, didn’t reliably lead me to successful change, regardless of my willpower and discipline. Even my attempts at Behavior Modification were unsuccessful. After studying brains and how they generated behaviors, I realized my problem: real change had to be unconscious and automatic, and come directly from my brain; I was trying to ‘do’ something different without somehow changing my brain.

How, Why, and When Buyers Buy
Monday, 25 Mar, 2019
How, Why, and When Buyers Buy

I recently heard yet another excuse as to why a buyer didn’t buy. This one was a hoot

Behavior Modification doesn’t modify behaviors: an essay on why it fails and what to use instead
Monday, 18 Feb, 2019
Behavior Modification doesn’t modify behaviors: an essay on why it fails and what to use instead

I recently chatted with a VC invested in 15 healthcare apps that use