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Buying Facilitation®

Influencers vs. Facilitators: essay on enabling change congruently
Monday, 4 Feb, 2019
Influencers vs. Facilitators: essay on enabling change congruently

Many learning tools and programs provide tools for Influencers

Change management and sales: influencing the buying decision path
Monday, 4 Feb, 2019
Change management and sales: influencing the buying decision path

Buyers want to solve a problem…

The Real “Buyer’s Journey” or, the reason selling doesn’t cause buying
Monday, 28 Jan, 2019
The Real “Buyer’s Journey” or, the reason selling doesn’t cause buying

I moved to London in 1983 to start up a tech company after spending years as a successful sales person. After years of ‘understanding’ and ‘qualifying’

Collaborative Decision Making for Successful Implementations
Monday, 7 Jan, 2019
Collaborative Decision Making for Successful Implementations

I’ve read that there are leaders and project managers who prefer not to

12 Dirty Little Secrets: why buyers don’t buy
Monday, 7 Jan, 2019
12 Dirty Little Secrets: why buyers don’t buy

Do you sit and wait for your buyer’s to close? They need your solution. They like you. They are OK with the price.

Write Content That Facilitates Buying Decisions
Monday, 7 Jan, 2019
Write Content That Facilitates Buying Decisions

Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why they’re reading it?