Banks sell very similar products. Of course each bank has its own special sauce, but overall, the products are similar-enough to lull prospective buyers into believing that it doesn’t matter which bank they buy from, or which solution they choose.
PROBLEMS SELLING A BANKING SOLUTION
Bankers therefore encounter a few problems when selling: if solutions seem the same, how […]
For the past several months, I have been recording a series on Change Management, with StrategyDriven ezine, called Making Change Work. I’ve also published a lead article in The Systems Thinker titled: ‘Buy-In: A radical approach to change management’.
Please read, listen, and enjoy. While my work is often associated with ‘sales’, my decision facilitation model […]
In 1988, with KLM as my client, I ran my first Buying Facilitation Method® program.
So much of sales seems to be about getting someone to buy. That makes a sale the objective of the call. What would be different for you if it were approached as an outcome instead of an objective? What would you need to do, or believe, differently? And how would you know that you could meet your quotas […]
When you call a prospect and hear “We’re fine, thanks,” are they really fine? And how do you know?
Here are the possibilities:
1. they are not fine, but don’t know you and don’t want to speak with you but may be speaking with other vendors to seek change;
2. they are fine;
For the past 20 years, I have closed my sales easily in one of two ways. 1. clients have purchased my services by calling me once, giving me a date, and giving me an address to send the contract. No price discussion, no others to meet, no meetings. They had read my books, had control over their budget, and called.
2. When […]