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Buying Facilitation®

How sellers must change to remain indispensable – Podcast 3: Keeping Sellers Relevant
Monday, 2 Aug, 2010
How sellers must change to remain indispensable – Podcast 3: Keeping Sellers Relevant

Unfortunately, the newspaper may be going the way of the dial telephone. I’m a journalist by trade, so this fact pains me greatly. But the truth is, newspapers haven’t yet discovered a way to re-invent themselves to remain relevant today. Technology just does too good a job making news available instantaneously.
Unfortunately, the same thing is happening with […]

Is the salesperson irrelevant? Podcast 1: Keeping Sellers Relevant
Monday, 19 Jul, 2010
Is the salesperson irrelevant? Podcast 1: Keeping Sellers Relevant

Sales has done a fine job of needs assessment and solution placement. But the focus on placing solution is not as relevant as it once was as buyers show up knowing more than we do. I even know of on-line capability being developed as we speak that will replicate questions that sellers ask, on line…

BuyING Facilitation® vs BuyER Facilitation revisited
Tuesday, 13 Jul, 2010
BuyING Facilitation® vs BuyER Facilitation revisited

Lately, I’ve noticed folks using the term buyer facilitation. For folks liking the term ’Buying Facilitation®’ but are thinking ’sales’, buyer facilitation is a great compromise. For me the difference is simple: sales manages the needs assessment/ solution placement end of the buyer’s decision…

The New Buying Habits of Buyers: Does solution data drive a decision?
Monday, 12 Jul, 2010
The New Buying Habits of Buyers: Does solution data drive a decision?

It’s so much easier for buyers to buy now. With the click of a wrist, or a jog of a fingertip, they can read about, compare, and purchase whatever they want.

Learn Buying Facilitation® your way
Friday, 25 Jun, 2010
Learn Buying Facilitation® your way

Learn some of the skills of Buying Facilitation® without changing too much of what you’re already…

The job of a sales professional isn’t professional
Monday, 21 Jun, 2010
The job of a sales professional isn’t professional

Sales has been around a long time. Originally a model to persuade and convince others to make a purchase, the sales model has been shifting a bit through time. First we had the serpent who convinced Eve to eat the apple, and promise not tell God. Through history we’ve had the money lenders and the […]