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Buying Facilitation®

How do you buy? Steps in a buying decision
Tuesday, 15 Apr, 2014
How do you buy? Steps in a buying decision

People are getting confused about the terms buying decision journey, buying path,..

Think Out of the Box with Buying Facilitation®
Wednesday, 26 Mar, 2014
Think Out of the Box with Buying Facilitation®

There has always been a divergence between how sellers sell and how buyers buy. That problem is the bane of a sales professional’s existence. The Buying Facilitation® model teaches sellers to help buyers facilitate their beginning-to-end buy path and manage the change they must address before they can purchase anything. Those who master it close a lot more business, much faster, regardless of their industries, countries, solutions, and price points.

Selling With Integrity
Wednesday, 5 Mar, 2014
Selling With Integrity

What, exactly, is selling with integrity? Is it about creating great solutions that make a difference in companies and lives? Or respecting and serving our prospects and clients and employees?

Do you want to make a sale? or an appointment?
Monday, 10 Feb, 2014
Do you want to make a sale? or an appointment?

How many of you know the exact percentage of sales you close? Many companies labor under the misconception that they close 17 or 20%…

Get it right: Shift the sales and marketing focus to the buy side
Sunday, 26 Jan, 2014
Get it right: Shift the sales and marketing focus to the buy side

Do you want to sell? Or have someone buy? They are two different activities. In sales and marketing…

An Intelligent Contact Sheet
Wednesday, 22 Jan, 2014
An Intelligent Contact Sheet

The field of marketing automation would like to get the right data, at the right time, to prospects who sign up on contact sheets. The problem is they are working from a sales model; but buyers buy using a change management model as they must address their internal, human, unique decision issues prior to a solution choice. Here is where the real influence happens.