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Communication

Content Marketing that Converts
Monday, 1 Jun, 2015
Content Marketing that Converts

“Content is king”. I’ve heard that phrase for years. But what does it mean?

Questions: The Problems and the Possibilities
Monday, 30 Mar, 2015
Questions: The Problems and the Possibilities

I recently accepted a cold call from an insurance guy because I was thinking of switching providers.

Motivation Is An Inside Job
Monday, 9 Mar, 2015
Motivation Is An Inside Job

Why do we do what we do? What causes us to succeed, fail, procrastinate? Is it our environment? Our biology? Our New Year’s resolutions? There’s much debate why our motivation goals fail and how to resolve them. I believe we’re addressing the wrong issues.
WHY PROMOTING BEHAVIOR CHANGE CAUSES RESISTANCE
Everything I’ve read on resolving “motivation” issues focus on behaviors: why, how, when. Courses, keynote speakers, books, attempts to pump up, stimulate, and otherwise inspire. All trying to cause the ineffective behaviors to change to effective ones. But change doesn’t happen this way. Motivation involves both shifting beliefs, and creating new…Read more

Consensus: From Biases to Buy-in
Monday, 9 Feb, 2015
Consensus: From Biases to Buy-in

When groups seek change – when considering purchasing a new solution, shifting strategies, reorganizing, for example – they need consensus. When families discuss putting a family member in a home, or start-ups decide to seek funding, they need consensus. How do groups achieve an outcome

Avoiding Resistance or Why New Year’s Resolutions Fail
Tuesday, 20 Jan, 2015
Avoiding Resistance or Why New Year’s Resolutions Fail

Every year, with the best will in the world, we make New Year’s resolutions to make some sort of change, like exercising more or eating healthier. We start off with great gusto and determination, yet by February we begin making excuses to avoid the gym, or convince ourselves pizza would be great for dinner. What happens? We’re approaching change in the wrong way. But we can easily make it right.

Getting To Agreement
Monday, 12 Jan, 2015
Getting To Agreement

We all theoretically recognize that everyone has the right to their own beliefs. But in situations where we have great passion (or the moral high ground, as we would like to believe) we have difficulty being generous with those who disagree with us. Wouldn’t it be nice to persuade others to see the world as we see it?