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Sharon Drew’s Rants

Trying to make a difference in a field that enjoys failure
Tuesday, 19 Apr, 2011
Trying to make a difference in a field that enjoys failure

Years ago, when the marketing automation field began publicizing that it would ‘follow the buy cycle’ and ‘place data exactly where it should be placed in the buyer’s decision path’, I knew that would be impossible, using the sales model. As a solution placement device, sales merely manages the last 10% of the buyer’s journey […]

How can I trust a webmaster?
Tuesday, 29 Mar, 2011
How can I trust a webmaster?

Like many of us, the 3 years in the Recession Economy were scary. But it’s was a good news/bad news situation. My training and coaching business was greatly diminished, and as a result I had more time to do my favorite things: write and create.
I used those years to write a new book and finally get the full […]

Too many movies, not enough sleep
Tuesday, 15 Mar, 2011
Too many movies, not enough sleep

It’s SXSW here in Austin – the 10 day period in which I overdose on movies.
I am a movie crazy-person. Every week, when I’m in town, life I turn my computer off at noon on Fridays and go to the local arthouse to see 2 movies, and most of the time see a commercial movie on Sunday. Three […]

Time Warner has an interesting client-care strategy
Tuesday, 8 Mar, 2011
Time Warner has an interesting client-care strategy

I don’t know about you, but I don’t always look at my bills as I pay them. I just kinda plug numbers into my computer as I’m doing something else.
But yesterday, I actually looked at my Time Warner bill. It had somehow jumped in size. How did that happen? I called them. Here are the dialogues.
The first […]

What is the value of a loyal customer?
Tuesday, 22 Feb, 2011
What is the value of a loyal customer?

Recently I got a cut-off notice from T-Mobile. For non-payment of $106.10. Apparently I didn’t receive 2 bills, and if it’s not in front of me, it doesn’t register that the bill hasn’t been paid.
Let’s think about this for a moment. I have 3 accounts and 2 devices with T-Mobile. I give them around $150/month, not to mention the […]

The joy and confusion of turning 65
Tuesday, 15 Feb, 2011
The joy and confusion of turning 65

When my mom turned 65, I was 37 and newly married to my second husband (who was 25. See? I was always a trend-setter – or a Dirty Old Lady). And my mom was old. Old, Old, Old. She was saggy, chubby, achey, bumpy, and paring down her life  and activities to adjust for her age. Plus her […]