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Decision

Resolving Unconscious Bias
Monday, 10 Dec, 2018
Resolving Unconscious Bias

Our biases have been developed through the stories of our lives. From birth, our parent’s beliefs become part of our unconscious, very

What Makes A Decision Irrational?
Monday, 3 Dec, 2018
What Makes A Decision Irrational?

After spending 30 years deconstructing the inner processes of how people decide, and training a decision facilitation model

Write Content That Facilitates Buying Decisions
Monday, 19 Nov, 2018
Write Content That Facilitates Buying Decisions

Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why they’re reading it?

We Close Only The Low Hanging Fruit
Monday, 11 Jun, 2018
We Close Only The Low Hanging Fruit

80% of your prospects will buy a solution similar to yours within 2 years of your connection, but..

To Change Behaviors, First Change Beliefs: an essay for change agents
Monday, 8 Jan, 2018
To Change Behaviors, First Change Beliefs: an essay for change agents

Why do people prefer behaviors that obviously lead to less-than-stellar

Inside Curiosity
Monday, 23 Oct, 2017
Inside Curiosity

Curiosity is a good thing, right? But what is it? Wikipedia defines curiosity thus: