Decision
Write Content That Facilitates Buying Decisions
Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why they’re reading it?
Resolving Unconscious Bias
Our biases have been developed through the stories of our lives. From birth, our parent’s beliefs become part of our unconscious, very
What Makes A Decision Irrational?
After spending 30 years deconstructing the inner processes of how people decide, and training a decision facilitation model
We Close Only The Low Hanging Fruit
80% of your prospects will buy a solution similar to yours within 2 years of your connection, but..
To Change Behaviors, First Change Beliefs: an essay for change agents
Why do people prefer behaviors that obviously lead to less-than-stellar
Inside Curiosity
Curiosity is a good thing, right? But what is it? Wikipedia defines curiosity thus: