Buyers live in a system. It includes people, policies, relationships, company or family politics, personality issues, initiatives, historic vendor relationships, personal biases, fears. And any Identified Problem, or need, that our product can resolve, sits inside that system. And make no mistake: this Identified Problem sits comfortably in the buyer’s culture (their ‘system’).
When they go to resolve [...]

My friend Deborah Sawyer is the Managing Partner in a top recruitment firm (Odgers Berndston) in Singapore. While she was suffering from the economy earlier in the year, with usual opportunities being put on hold and much of her normal business was stalled, she noticed a trend: seems that folks are using this time to get new employees [...]

A prospect of one of my coaching clients - the sales manager of a small manufacturing company – joined our coaching call at the request of my client Joe. Joe wanted me to use my Buying Facilitation method on the manager to find out why he hadn’t purchased a sales training program after 6 months of conversation, given he had an ’obvious [...]

I recently discovered the site of Good Practice, an Edinburgh-based company that specializes in creating very easy to use material for middle managers. When the CEO Peter Casebow gave me access to the management section of the site, I found it quite easy to use, and with several options to make the material accessible in [...]

My friend Jill Konrath returned from the recent Sales 2.0 conference and told me of a complaint she heard several times from attendees: “Customers don’t know how to buy.”
This, said by sellers blaming buyers for not behaving as sellers would prefer. Or not responding appropriately to seller’s selling patterns.
Let me reverse the issue: Sellers do [...]

As CPAs, your job involves several forms of communication. You need to─

Get agreement from clients, colleagues and partners.
Need to negotiate with departments of finance, CFOs and the IRS.
Ensure you understand, and are understood by, all people you communicate with.

Failure to [...]