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Sales as a Spiritual Practice
Monday, 17 Jul, 2017
Sales as a Spiritual Practice

With untold millions of sales professionals in the world, we play a role in any economy. While our jobs are nominally to place solutions,

Miscommunication: the reasons, the cure, the prevention
Monday, 1 May, 2017
Miscommunication: the reasons, the cure, the prevention

Have you ever been absolutely certain you heard…

Selling Ideas to Colleagues
Monday, 24 Apr, 2017
Selling Ideas to Colleagues

You’ve got a great idea, but need your colleagues – your boss, your teammates, your partners – to approve…

Optimizing Buyer Personas to Facilitate Pre-Sales Decisions
Monday, 20 Mar, 2017
Optimizing Buyer Personas to Facilitate Pre-Sales Decisions

Buyer Personas do a great job finding and reaching probable buyers, while positioning messages and…

How To Help Buyers Shift Their Status Quo
Monday, 27 Feb, 2017
How To Help Buyers Shift Their Status Quo

I’ve recently heard sales folks complain that the status quo was the ‘enemy’ of buyers buying. Nonsense. It’s just another element along the buyer’s decision path…