Home » Archive by Category

Helping Buyers Decide

Why We Get Objections
Monday, 26 Jun, 2017
Why We Get Objections

For years I’ve written about how sales suffer because the sales model, designed to seek buyers and place…

Write Content That Facilitates Buying Decisions
Tuesday, 8 Nov, 2016
Write Content That Facilitates Buying Decisions

Because of your sophisticated tracking and targeting, you know who’s reading your content. But do you know why…

12 Dirty Little Secrets: why buyers don’t buy
Monday, 8 Aug, 2016
12 Dirty Little Secrets: why buyers don’t buy

Do you sit and wait for your buyer’s to close? They need your solution. They like you. They are OK with the price.

Change management and sales: influencing the buying decision path
Monday, 14 Sep, 2015
Change management and sales: influencing the buying decision path

Your product is not the reason people buy. It should not be your initial focus with prospects.

Why do we gather information from buyers?
Monday, 17 Aug, 2015
Why do we gather information from buyers?

Information, when used to influence or sell, has cost us untold loss in business and relationships. It actually causes resistance.

Prospects Aren’t Always Prospects
Monday, 17 Nov, 2014
Prospects Aren’t Always Prospects

As sellers, we’ve been taught that someone with a need that our solution fulfills is a prospect…