Listening

For years I’ve written about how sales suffer because the sales model, designed to seek buyers and place solutions by information sharing and gathering, ignores the vast opportunity to close more sales by adding the function of facilitating Buyer Readiness (i.e. systemic change). The absence of this capability restricts sales to searching for those ready to buy, and causes objections en route:
You’re getting objections not because of your terrific solution,

Do you enter conversations with a

The problem with accurately hearing what others mean to convey is not

So many people are feeling disempowered and ignored, targeted

I became enamored of the concept of Servant Leadership in the 1980s.

We naturally assume we understand what’s meant and don’t question that assumptions. The truth is, our brains are not set up to enable us to understand what others tell us…