Your best business driver is your competition. They keep you awake, aware, honest, and creative.

To get clients, you either reach out to them directly, or have them find you.

Michael Brenner writes an interesting blog called B2BMarketingInsider. His ideas converge the best of the marketing ideas: whether it’s a post about best practices for small business marketing, or how to best use social media, he covers the modern marketing field from every angle. You’ll like this, especially for my regular readers who could use a rest from [...]

‘Turn prospects into buyers with content marketing.’ ‘Create opt-in permission to deliver content through email using the…

I had breakfast earlier in the week in New York with marketing wiz Neil Glassman. He’s one smart guy. We spoke about the interplay between sales and marketing, and he had some ideas about marketing that made me curious, annoyed, and excited. I’m going discuss some ideas I had as a result of our conversation [...]

Historically, sellers have been the one touching the buyer as marketers developed the brand awareness and hopefully brought buyers in – to be aware of the brand and trust it (or have some sort of mental relationship with it).
Marketing has never been hands-on the way that sellers were when they made cold calls or went to client sites [...]