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Marketing & Marketing Automation

Great Leads, No Business: the problem with marketing automation
Thursday, 21 Jan, 2010
Great Leads, No Business: the problem with marketing automation

Marketing automation people are techies who just love the idea of extracting data withwizzy technology. But they are not sales people. As a result, there are some ‘features and functions‘  missing. Like, how to close sales.
The glaring issue is the concentration on the top of the funnel vs. the bottom of the funnel. The sales industry has […]

Developing Strategic Content
Wednesday, 11 Nov, 2009
Developing Strategic Content

I’m going to ask you a few questions. No answers today. Just questions you may want to answer for yourselves.
How will you know that the content you are providing is the appropriate content for your prospect base?
What skills do you need to have in addition to the ones you already have, to ensure that the […]