Learn some of the skills of Buying Facilitation® without changing too much of what you’re already…

Finding a prospect vs. creating a prospect

You place a call to get through to the decision maker. You call to find someone who needs your product or service. You try to get an appointment. You analyze names to do lead scoring… More

Why do so many of your good prospects not close? You’ve worked hard doing your sales job: you gathered good data and understood their need, you were a trusted advisor, they liked you and your solution. You provided value. But they didn’t close.
Where did they go?
They went off-line. They went back to their old vendors and their internal [...]

Sellers assume that when they make a prospecting connection and notice a ‘need’ that aligns with their solution, it’s time to sell. For some reason, a ‘need’ has been equivalent to an action call – much like when we see a child moving toward the road or a hot stove that we go into action [...]

I recently ran a contest asking folks to define terms. The definitions that came back, even from folks who read my latest book, were all based on the decisions buyers might make in relation to fixing a problem. In other words, they were still focusing on placing a solution, rather than helping manage the internal [...]

Hi Everyone:
I decided to give you all of the podcasts, videos, and audio files of the interviews I’ve done so you can kick back and enjoy some ‘easy listening’ if you find listening easier than reading. I believe that you’ll be able to upload many of these onto your MP3 player for when you’re working [...]