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Solution Selection: do we know how buyers choose one solution over another?
Wednesday, 10 Oct, 2012
Solution Selection: do we know how buyers choose one solution over another?

Your solution matches the buyer’s need perfectly. You like them, they like you, you’ve had coffee/a meal/a powerful meeting or two. They talk about implementation and how they need to add your other product next year. And then they buy from someone else. Or not at all.
What happened? Are they stupid? Did they lie to […]

Buyers don’t sit and wait for sellers
Monday, 8 Oct, 2012
Buyers don’t sit and wait for sellers

Around 85% of a buyer’s pre-purchase, back-end decision issues get addressed privately, outside of the seller’s purview, and a seller has no place at the table. Here is where we lose our sales – as buyers manage the internal politics, and the strategic/change issues – not because our solutions aren’t relevant or because we haven’t done a good job selling.
The […]

Buyers Live in Systems
Tuesday, 2 Oct, 2012
Buyers Live in Systems

The sales model ignores the buying environment all buyers live in outside of the purview of the seller. All buyers live in systems that must buy-in to a new purchase, regardless of the apparent need, and here is where sellers lose their sales.

Let’s understand systems to begin with. A system is complex, adaptive, and eco-systemic. Families, companies, groups, and teams are comprised of…

9 Sales Steps that Influence a Buying Decision
Sunday, 19 Aug, 2012
9 Sales Steps that Influence a Buying Decision

The steps of a buying decision differ from the steps of a sale. The sales model has no way to influence the private decisions and buy-in issues that buyers must address before they can buy.

Buyers live in a ‘system’ that maintains their Identified Problem (or ‘pain’) over time…

Your prospects aren’t in pain
Sunday, 15 Jul, 2012
Your prospects aren’t in pain

When I hear sellers say that buyers have ‘pain’ I ask how long it would take them to get to the hospital with a broken arm. “Immediately.”  Why? Because they’re in pain. But buyers don’t buy ‘immediately’ and have had their problem for a period of time.
If your buyer had pain, they would have fixed the problem […]

Does the sales model do what we need it to do?
Monday, 4 Jun, 2012
Does the sales model do what we need it to do?

Sales has been around since the Serpent convinced Eve to eat the apple. And, unfortunately, the goals have remained pretty much the same ever since.
The sales model was designed for a different time in history, when there were fewer decision makers and products could be easily described in a magazine ad. With the advent of […]