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Buying Facilitation® in the mainstream
Monday, 16 May, 2005
Buying Facilitation® in the mainstream

It’s been about 15 years that I’ve been working at changing the entire field of sales to include a Buying Facilitation™ front end. In the beginning, I only got attention and business from the visionaries
Now that the idea is moving from visionary to early adopter (hey, folks, when you use words like ‘buying decisions‘ and ‘buying […]

Help Buyers Make Buying Decisions
Friday, 29 Apr, 2005
Help Buyers Make Buying Decisions

We believe buyer’s make emotional buying decisions because we don’t know how to control them. But it’s not true. Their decisions are systematic and in line with their unique criteria.
Once sellers get over the fact that buyers buy because of their own criteria and not because of something the seller has or says or does, […]