Buyer Personas do a great job finding and reaching probable buyers, while positioning messages and…

Most of you are really good at what you do: as influencers, sellers, coaches, change agents, or leaders, your intuition, excellent skills, and history of success guide your ability to facilitate change for your clients. And yet using conventional models and questions it’s inevitable that your interactions will have bias, and will unwittingly restrict possible outcomes accordingly. Since any bias you enter with will most likely skew the range of answers, the best option would be to enter each interaction with as

I moved to London in 1983 to start up a tech company after spending years as a successful sales person. After years of…

Our brains make it difficult, if not impossible, to fully or accurately comprehend what our Communication Partners wish to convey.

Do you want to make a sale, or an appointment? Does an appointment create a ‘relationship’ that will close the deal? Give you a higher probability of closing a sale?

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content…