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Social Networking

Social Listening: Are We Really Hearing Our Customers
Monday, 26 May, 2014
Social Listening: Are We Really Hearing Our Customers

Currently we’re merely listening for what we want to hear, thereby restricting the full potential of social listening. As more than merely a tool for monitoring, text mining, analyzing, or customer experience management and intelligence, social listening can determine when and how to actively facilitate buyers, users, and followers through to the desired outcome.

There are 13 steps all buyers or followers – consumers of products as well as services, B2B as well as B2C – take before they finally choose to buy a new solution. The first 10 of these steps include hidden, change management, and buy-in issues that are essential, but not directly related to, a purchase.

How Sales, Marketing and Social Can Facilitate the Decision Path
Tuesday, 29 Apr, 2014
How Sales, Marketing and Social Can Facilitate the Decision Path

Unfortunately sellers end up closing a small fraction…

Social media can enhance the buying decision
Friday, 6 Jul, 2012
Social media can enhance the buying decision

Sales is solution focused. The buying journey is change management/systems driven.The sales model and the buying journey are out of sync with each other. And buyers buy using their buying patterns, not a seller’s selling patterns.
Enter social media.
Social media enables personal connections, with the capability of developing a sort-of a relationship and a modicum of trust. The time factor […]

9 easy ways to get your brand recognized
Saturday, 12 May, 2012
9 easy ways to get your brand recognized

To get clients, you either reach out to them directly, or have them find you. Here are a few ways to help clients find you.
BLOGS ‘Everyone’ has a blog. So simple to set up. So simple to maintain. Use a template or hire a designer. Get WordPress. But do it. Just do it. Start writing a few times a week. Even if it’s […]

How does social networking help make the sale?
Monday, 17 Oct, 2011
How does social networking help make the sale?

These days we all use some form of social networking: it’s delightful to go onto LinkedIn and find colleagues from Europe who might have interest in a program with me for when I travel across the pond – colleagues that ‘know’ me well enough through my various on-line profiles to be eager to

dialogue with me,
discover ways […]

Sales and Social Networking: thinking it through
Monday, 29 Nov, 2010
Sales and Social Networking: thinking it through

Here are some questions: How are you using social networking to help you sell? What are the goods, bads, and uglies.
Do you use it as a vehicle to be introduced to prospects you wish to pursue, via LinkedIn or Facebook? If so, what are you doing and how? What is working and what isn’t? What […]