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Social Networking

How does social networking help make the sale?
Monday, 17 Oct, 2011
How does social networking help make the sale?

These days we all use some form of social networking: it’s delightful to go onto LinkedIn and find colleagues from Europe who might have interest in a program with me for when I travel across the pond – colleagues that ‘know’ me well enough through my various on-line profiles to be eager to

dialogue with me,
discover ways [...]

9 easy ways to get your brand recognized
Friday, 12 Aug, 2011
9 easy ways to get your brand recognized

To get clients, you either reach out to them directly, or have them find you.

Social media can enhance the buying decision
Wednesday, 19 Jan, 2011
Social media can enhance the buying decision

My friend Vanessa DiMauro (social media and decision making guru) had a nasty PC problem. As she attempted to resolve it, she wildly Twittered her frustration. She received this note:
“I hear you are having difficulty with your PC. Sounds like you’re having one of those frustrating technical problems. Are you looking for any tech support to help? I handle these [...]

Sales and Social Networking: thinking it through
Monday, 29 Nov, 2010
Sales and Social Networking: thinking it through

My brilliant colleague Vanessa DiMauro (a leader in social networking marketing, decision making, and leadership) and I are currently writing an article on Sales and Social Networking. While we are both filled with ideas, I decided to go to the source and have you (my readers) help out. I suspect this is a big topic, [...]