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Finding a prospect vs. creating a prospect
Thursday, 24 May, 2012
Finding a prospect vs. creating a prospect

You place a call to get through to the decision maker.

Fighting for Failure: why modern sales practices are illogical
Tuesday, 15 May, 2012
Fighting for Failure: why modern sales practices are illogical

Logic would tell us that our modern – post Dale Carnegie – sales processes are failing. Given the facts, there is no logical reason to believe that a purchase will follow from our selling behaviors. We close at such a miserably low rate that it’s quite stunning no one even consider that  maybe, just maybe, something should be done about […]

9 easy ways to get your brand recognized
Saturday, 12 May, 2012
9 easy ways to get your brand recognized

To get clients, you either reach out to them directly, or have them find you. Here are a few ways to help clients find you.
BLOGS ‘Everyone’ has a blog. So simple to set up. So simple to maintain. Use a template or hire a designer. Get WordPress. But do it. Just do it. Start writing a few times a week. Even if it’s […]

Where does selling begin? Activate the buying journey immediately
Tuesday, 3 Apr, 2012
Where does selling begin? Activate the buying journey immediately

Where does selling begin? Why do we begin a buyer conversation by focusing on finding needs?

Do you hear what others are trying to say?
Friday, 9 Sep, 2011
Do you hear what others are trying to say?

Words are merely translations of what’s going on inside – a compression …

Buying Decisions: What Happens Behind-The-Scenes
Monday, 14 Sep, 2009
Buying Decisions: What Happens Behind-The-Scenes

For some reason, it’s very difficult for sales people to think beyond ‘need’ and ‘solution:’  We tend to think that because the buyer’s need matches our solution, and because we’re professionals who ‘care,’  the only thing buyers need to do is choose our solution.
But if it were that easy, buying decisions would get made more often in our […]