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Help Buyers Make Buying Decisions

Submitted by on Friday, 29 April 2005

We believe buyer’s make emotional buying decisions because we don’t know how to control them. But it’s not true. Their decisions are systematic and in line with their unique criteria.
Once sellers get over the fact that buyers buy because of their own criteria and not because of something the seller has or says or does, we can get on with the true art of helping buyers make buying decisions.
-Sharon Drew Morgen