Eric Wolf and Stephanie Frost Unmask Marketing/Join Me and VITO

Oct 22, 2009 Sales Related View Comments

If you are a small business owner, or know one, or will one day be one, get this book. It’s awesome. You’ll learn a lot, it will save you heartache, and you’ll get business and make money.

OK. Now let me give you the details. Eric Wolf and Stephanie Frost have written an important book: Marketing:Unmasked – insider’s tips & tricks for small business marketing. It’s a very clear, very thorough romp (filled with activities, ‘to-do’ stuff, etc.) through social media offering high-level information on necessary topics that business owners need to know to be successful in this market and economy. It is meticulous and simply written – one of those rare books that says exactly what it needs to say without fillers, yet playful enough to be enjoyable. As an author myself, I was touched by the elegance of the writing.  It will teach you how to make informed decisions to market strategically with truly honest, real-world, wise advice, learned from being in the field with clients.

The book says it offers “… little tastes of many different flavors, like branding, logo design, marketing planning, web design, and social media, and … hiring good marketing, branding, and design partners.” (pg 16). Read More..

Fun Stuff to Hear

Oct 21, 2009 Sales Related View Comments

Hi Everyone:

I decided to give you all of the podcasts, videos, and audio files of the interviews I’ve done recently so you can kick back and enjoy some ‘easy listening’ if you find listening easier than reading. I believe that you’ll be able to upload many of these onto your MP3 player for when you’re working out at the gym and need to get your mind off of the pain. Read More..

Meri Aaron Has a Video Chat with Sharon Drew

Oct 20, 2009 Sales Related View Comments

I first met Meri Aaron Walker in 2003 here in Austin, TX, at the World Future Society where I was talking aoubt Buying Facilitation®. Meri had spoken at the previous meeting about being an independent management consultant in the fast-blooming “Free Agent Nation,” and came to hear me speak; she claims she’s been a fan  ever since.

Meri Aaron is known as “The Virtual Meeting Coach” and a social media evangelist, using free media and virtual meeting tools to strengthen local and distance relationships. She is also the co-author of Teamwork is An Individual Skill: Getting Your Work Done When Sharing Responsibility (Berret Kohler, 2001) and speaks about collaboration with business and government leaders and at universities across North America and Europe in diverse industries such as real estate, healthcare, long-term care, and technology companies. Read More..

What do Sellers Need to Understand – and When?

Oct 19, 2009 Sales Related, Top Posts View Comments

As a sales professional, you learn early on that your need to ‘understand’ a buyer. But what, exactly, do you need to understand?

On the sales end of the equation, you NEED to understand the prospect’s situation to make sure you are placing the appropriate solution in the right place. This same data will give you ability to fine-tune your presentation and pitch to ensure the buyer understand how your solution will fit in their environment. You also need to understand the buyer’s vision, and criteria for Excellence.

There is no way to truly understand anything else. Read More..

Thanks everyone

Oct 16, 2009 Sales Related View Comments

Thanks Everyone!

As of tonight, Dirty Little Secrets is #2 in the sales category on Amazon! How exciting! I am so happy I can barely express it!

I have a lot of people to thank. The most amazing thing is that I’ve never met most of these angels – we have met over the past months (in some cases a year or more) over the phone! Read More..

“Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it”

Oct 15, 2009 Sales Related View Comments

HERE IT IS!

I’m proud to announce the launch of my seminal work, my most prized issue (after my wonderful son, of course), and the gift I am here to offer. In this book, I think I’ve finally found the voice to do that – to write about change, and decisions and serving. It’s taken a few books to get here, but I believe I’ve finally learned how to say what has been in my head for decades.

This book is good. I’ve said what I wanted to say. I am proud that I wrote it. And now it’s yours to enjoy. Read More..