RSSWhy Are Questions Important?
Jun 24, 2009 Sales Related
Since 1989, I’ve been writing about, teaching, and extolling the virtues of questions. Although I’ve developed a new form of question (the Facilitative Question) that uses Decision Facilitation and brain sequencing to help folks recognize all layers of criteria that need to be met to make a new decision
(Facilitative Questions don’t gather data: they help the brain think and are used in sequence to how brains decide. Example: How would you know when it was time to reconsider your hairstyle? teaches the brain how to think about When, If, Why, How, Who needs to be in the consideration process.)
and use conventional questions just to gather/share data, I recognize how important even conventional questions are in the sales process. So many sales people use questions manipulatively, as a way to open up the conversation so their solution will be an obvious answer.
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Tags: action selling, assessment tool, contentional questions, decision criteria, Decision Facilitation, Duane Sparks, Facilitative Questions, online training, questions
