Tomorrow I do a webinar with the Business Management Institute called Executive Decision Making: Influencing with Integrity. How does my focus on a buyer’s decision making parallel with decision making in general? For me, it’s all the same: I believe that every choice, every new concept, every new action demands a decision to allow in something new and and [...]

Imagine if instead of believing that unexpected decisions are emotional, we assume they have a very specific reason, even if we don’t understand or agree. Then what? Is it just easier to believe the other person to be irrational?
Do you remember, back in the day, when docs said that women suffering from PMS were hysterical [...]