RSSMike Schultz Has A New Book – And He’s Smart
Aug 6, 2009 Book Reviews
Mike Schultz has a new book coming out today. Professional Services Marketing. Seems like it would be mainly for professional services folks, but I bet we all could use this book.
First, let me say that Mike’s publication – Rain Today – is chock full of ideas that are solid, interesting, innovative, and important. He’s also got some cool people who write for it, such as John Doerr, Charlie Green, and my friend Jill Konrath.
For starters, take a look at his blog: Services Marketing Blog
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Tags: blog, buyer, growth, learning programs, profitability, raintoday
Salesopedia: The Sales Place
Jul 8, 2009 Favorite URLs
There are several sites that offer ‘everything sales’. But one of them is truly professional, fresh, and a showcase for quality: Salesopedia.
Begun about two years ago by Clayton Shold and Dave Maynard to be an encyclopedia/wikipedia for sales, Shold and Maynard have grown the site to be THE place for all-things-sales, with provocative articles and great podcasts. And they keep the site looking fresh, slightly edgy, and crisp. They are obviously doing everything they can to, as Dave says, “Get your attention so you can find those hidden gems.”
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Tags: all-things-sales, blog, Clayton Shold, Dave Maynard, integrity, podcast, Salesopedia, serving
Sales 2.0: 5 Things You Shouldn’t Expect
Jul 6, 2009 Decisioning & Change Management, Top Posts
Sales 2.0 is the New New Thing.
I hate to be a contrarian (Oh. Ok. I love it. Why change the habits of a lifetime?) but… it’s not the end-all and be-all that it’s being touted as.
Here’s the good news: Sales 2.0 is good for driving people to you. By simply offering a webinar, a free e-book, a White Paper, or some incentive, you can get folks to your site. If your material is good enough, they will Twitter about you, put a TinyUrl about you, link to your site, write you up on their blog. You can gather their data, have some sort of passive or active follow up, use the names on an opt-in list, and get hundreds or thousands of new names on your database.
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Tags: blog, change decisions, closing rate, decision makers, ebook, failure rate, great price, link, manipulate, new new thing, persuade, phone sales, results, sales 2.0, SalesGenius, solution, Tiny URL, Twitter, webinar, White Paper
Catch Up: Blogging With Colleagues, New Book Introduction
Jun 8, 2009 Random Thoughts
Hi Everyone:
I’m writing everyone to reconnect after several months of no contact.
As they say, “Sheeee’s Back!” But this time, with some new offerings. And regular blog posts J I’ve been listed as having one of the top 10 blogs, so please make sure you come back often.
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