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Articles tagged with: buyer

What’s the buyer’s responsibility?
Friday, 21 May, 2010
What’s the buyer’s responsibility?

I was going to call one of my books “I’d close more sales if it weren’t for the buyer”  thinking that people would laugh at the silliness. But when I got an immediate standing ovation …

The Basis of Sales Has Remained Stagnant
Monday, 15 Feb, 2010
The Basis of Sales Has Remained Stagnant

Did I get your attention? Good. Because I’m serious.
Most of you would laugh, tell me I’m wrong, that the sales model has been shifting and that the Internet has ‘changed everything.’  But what, exactly, has it …

Prospects Aren’t Really Prospects
Monday, 1 Feb, 2010
Prospects Aren’t Really Prospects

Sales has a goal: find a prospect with a need and sell a solution. You can call it anything you want, use all of the fancy terms about serving your client, be a Trusted Advisor or …

Turning a ‘No’ into a ‘Yes’
Monday, 7 Dec, 2009
Turning a ‘No’ into a ‘Yes’

I recently experienced a very clear example of Buying Facilitation(R), when i used it to turn a failed buying situation into a purchase.
I tell a shortened version of this story in my new book “Dirty …

Be The GPS For Your Buyer
Monday, 26 Oct, 2009
Be The GPS For Your Buyer

Buyers have two identifiable responsibilities:

maneuver through their internal, behind-the-scenes buy-in issues to ensure a trouble-free change process, and
choose a solution that …

“Dirty Little Secrets” launches tomorrow: 3 more secrets unveiled
Wednesday, 14 Oct, 2009
“Dirty Little Secrets” launches tomorrow: 3 more secrets unveiled

Yesterday I gave you 3 ’secrets’ from the Conclusion of my new book Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it.
An answers for those of you who …