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Articles tagged with: buyers decision path

Change management and sales: influencing the buying decision path
Monday, 9 Jul, 2018
Change management and sales: influencing the buying decision path

Buyers want to solve a problem…

The differences between the solution sale and the buying decision: let’s go to a wedding
Monday, 24 Oct, 2011
The differences between the solution sale and the buying decision: let’s go to a wedding

Let’s say you were going to a wedding. You had the gift, decided on the outfit, picked a time to leave to get there on time, decided to use your car rather than you’re spouse’s, because it was more comfortable. Then you had to plug in the directions to your trusty GPS system.
What does your […]