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Articles tagged with: buying decisions

Helping Buyers Decide To Spend Money
Friday, 10 Jul, 2009
Helping Buyers Decide To Spend Money

Because of the feared, or actual, financial crunch, companies are stepping back from their normal decision making behaviors. The problem is not that there is no money; they are just not spending it.
If that weren’t enough, they are so scared of making bad decisions that they’ve added additional  stakeholders to each decision team to spread the risk. What does [...]

What’s Behind A Buying Decision?
Friday, 19 Jun, 2009
What’s Behind A Buying Decision?

Buyers live in a system. It includes people, policies, relationships, company or family politics, personality issues, initiatives, historic vendor relationships, personal biases, fears. And any Identified Problem, or need, that our product can resolve, sits inside that system. And make no mistake: this Identified Problem sits comfortably in the buyer’s culture (their ‘system’).
When they go to resolve [...]

Sales Treats A Need As If It Were An Isolated Event
Thursday, 11 Jun, 2009
Sales Treats A Need As If It Were An Isolated Event

We all know that sales is a failed model; we’re good sellers and offer great customer service, our products are good, and our buyers have a need that we can fulfill. But we fail to close at least 90% of the time.
If it’s not us, not our product, and the need is obvious, what’s going [...]

Why is a 90% failure rate ok?
Monday, 8 Jun, 2009
Why is a 90% failure rate ok?

As I’m doing the final rewrites on my new book out Oct 15, 2009, Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it, I realized how many times I’ve mentioned my frustration with the failure of the sales model: it actually builds in a 90% failure [...]

Customers Don’t Know How To Buy – Or Do They?
Thursday, 26 Mar, 2009
Customers Don’t Know How To Buy – Or Do They?

My friend Jill Konrath returned from the recent Sales 2.0 conference and told me of a complaint she heard several times from attendees: “Customers don’t know how to buy.”
This, said by sellers blaming buyers for not behaving as sellers would prefer. Or not responding appropriately to seller’s selling patterns.
Let me reverse the issue: Sellers do [...]

Selling In A Gloomy Economy
Friday, 31 Oct, 2008
Selling In A Gloomy Economy

What is the difference between selling in a robust economy and selling in a failing economy? A lot. But not what you think.

Your product is the same
Your pitch/presentation is the same
The buyer’s need is the same

What’s different is the decision making process the buyers need to go through. Do they have a problem that [...]