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Articles tagged with: case study

Help Buyers Choose the Buying Decision Team: a case study
Monday, 16 Jan, 2012
Help Buyers Choose the Buying Decision Team: a case study

Would you buy a house without discussing it with your wife or family? Would you even know all of the buying criteria without their input?
Would you bring in a leadership training without getting the buy-in from the people who would be trained? Or know their criteria without their voices?
Would you choose a web designer without […]

All Decisions Involve Change Management: an insurance case study
Monday, 17 May, 2010
All Decisions Involve Change Management: an insurance case study

Without buy-in, nothing changes. If the group or person deemed change necessary, it would have happened already. So whatever state the status quo is in is the preferred state: no matter what you think is wrong, or how your wonderful solution would make it better, it ain’t going to happen unless the status quo is willing […]

Why Buyers Can’t Buy And Sellers Can’t Sell
Monday, 22 Jun, 2009
Why Buyers Can’t Buy And Sellers Can’t Sell

Help me write my new book on helping buyers buy and sellers sell.
I am in the throws of doing final edits on my new book The Dirty Little Secret: why buyers can’t buy and sellers can’t sell and what to do about it and would love you to read a chapter. Many of you have […]