Articles tagged with: culture
Buyers Don’t Buy Because You Sell Well
Buyers buy when they want to resolve a business problem.
Buyers buy when all of the members of their decision team – all of the members – agree that it’s time to resolve a problem.
Buyers buy …
Decision Facilitation: Influencing The Offline Decisions
Lately, I’ve heard a few folks using the term that I have been using for 20: decision facilitation.
But what, exactly, does that mean?
Since I suspect there is a good chance I was the person who …
