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Articles tagged with: decision criteria

Helping Buyers Decide To Spend Money
Friday, 10 Jul, 2009
Helping Buyers Decide To Spend Money

Because of the feared, or actual, financial crunch, companies are stepping back from their normal decision making behaviors. The problem is not that there is no money; they are just not spending it.
If that weren’t enough, …

Why Are Questions Important?
Wednesday, 24 Jun, 2009
Why Are Questions Important?

Since 1989, I’ve been writing about, teaching, and extolling the virtues of questions. Although I’ve developed a new form of question (the Facilitative Question) that uses Decision Facilitation and brain sequencing to help folks recognize …

Selling In A Gloomy Economy
Friday, 31 Oct, 2008
Selling In A Gloomy Economy

What is the difference between selling in a robust economy and selling in a failing economy? A lot. But not what you think.

Your product is the same
Your pitch/presentation is the same
The buyer’s need is …

Presentations: How To Compete When In Front Of A Prospect
Thursday, 3 Jan, 2008
Presentations: How To Compete When In Front Of A Prospect

Your last presentation was great and seemingly well-received. You addressed the prospect’s needs, positioned yourself and your product just right, used the right language and visuals to assure that you were a caring, smart, professional, …