In conjunction with StrategyDriven magazine, and with Nathan Ives as the brilliant interviewer, I’ve recorded a series of 6 podcasts called Making Change Work. The first podcast is available below.
And, why am I recording a …

I recently ran a contest asking folks to define terms. The definitions that came back, even from folks who read my latest book, were all based on the decisions buyers might make in relation to …

Without buy-in, nothing changes. If the group or person deemed change necessary, it would have happened already. So whatever state the status quo is in is the preferred state: no matter what you think is wrong, …

Imagine if instead of believing that unexpected decisions are emotional, we assume they have a very specific reason, even if we don’t understand or agree. Then what? Is it just easier to believe the other …

BASIC THEORIES:

Information does not teach someone how to make a decision.
Decision-making follows a specific, unconscious process.
Decisions are neither haphazard, irrational, emotional, or faulty.
Decisions are based on conscious or unconscious values-based criteria, generated from historic beliefs, …