RSSIntegrity in Book Publishing
Dec 3, 2009 Sales Related
The day before my book launch for my book Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it, I received an email telling me that my book jacket looked suspiciously like another book with a similar title, Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself by David Seaman. I went onto Amazon, and sure enough, the book jackets looked so similar that it appeared they were done by the same person (They weren’t.). In fact, they looked so similar that I was horrified.
My jacket designer (Michael Warrell of Design Solutions) assured me (before he called his lawyer and stopped talking to me) that it was all circumstantial, but when anyone looks at the two books together, it seems they are almost identical: same color, same lettering, same typeface and size of type face, same basic layout, same envelope theme. If it was circumstantial, it was an act of God.
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Tags: book, Eric Wolf, integrity, Stone Payton
Eric Wolf and Stephanie Frost Unmask Marketing/Join Me and VITO
Oct 22, 2009 Sales Related
If you are a small business owner, or know one, or will one day be one, get this book. It’s awesome. You’ll learn a lot, it will save you heartache, and you’ll get business and make money.
OK. Now let me give you the details. Eric Wolf and Stephanie Frost have written an important book: Marketing:Unmasked – insider’s tips & tricks for small business marketing. It’s a very clear, very thorough romp (filled with activities, ‘to-do’ stuff, etc.) through social media offering high-level information on necessary topics that business owners need to know to be successful in this market and economy. It is meticulous and simply written – one of those rare books that says exactly what it needs to say without fillers, yet playful enough to be enjoyable. As an author myself, I was touched by the elegance of the writing. It will teach you how to make informed decisions to market strategically with truly honest, real-world, wise advice, learned from being in the field with clients.
The book says it offers “… little tastes of many different flavors, like branding, logo design, marketing planning, web design, and social media, and … hiring good marketing, branding, and design partners.” (pg 16).
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Tags: Eric Wolf, marketing: unmasked, small business, stephanie frost, Tony Parinello
Maestro, BookSurge, and Friends: writing and marketing “Dirty Little Secrets”
Oct 8, 2009 Sales Related
Considering the best ways to market my new book, I first had a conversation with my friend Jill Konrath on the best ways to use the net, social networking, blogs, linked in groups, and my own followers from past books. I then started looking around for my best choices. Thankfully, many groups like my material and have been willing to support my efforts.
For those of you entering into the ‘book marketing’ business, let me offer a few tips. First: you need partners. Lots and lots of partners. I became a demon – writing to everyone on all of my lists…all the time. My often-wonderful tech guy Shawn Dibble helped me design, send, and create the materials I needed so I had everything I needed as soon as I realized I needed it.
I began my marketing as soon as I started writing. I sent out early chapters to dozens and dozens of people: some friends, some colleagues, some competitors, some clients. I got feedback, buddies who hung with me through changes and corrections, and folks who ultimately became demons at helping me promote the book they watched grow up. It gave me other brains to think with, other viewpoints from the field, areas of problems, new ways to look at book organization. And I didn’t feel so alone.
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Tags: Booksurge.com, David Friedland, Eric Wolf, Jill Konrath, MaestroConference.com, marketing community, Shawn Dibble, Stone Payton
