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Articles tagged with: facilitate

Two Types of Decisions: Buy-IN, and BuyING
Monday, 19 Apr, 2010
Two Types of Decisions: Buy-IN, and BuyING

Recently someone told me that Buying Facilitation™ is an old concept, that its been written about in books since sales books have been written, and that he’s been helping buyer’s buy for decades. Of course he has, except that he, like the entire sales field, has a paltry success rate – certainly under 10%. Why? If […]

A New Presentation Model: Facilitate the Decision
Thursday, 29 Oct, 2009
A New Presentation Model: Facilitate the Decision

I know that a lot of you love to do presentations. When folks use Buying Facilitation™ their presentations are not focused on presenting solution data, but rather helping prospect maneuver through their behind-the-scenes issues they need to manage before being able to choose a solution – and THEN they present whatever matches the buying criteria they […]

What Are Buyers Doing While We Wait?
Monday, 13 Jul, 2009
What Are Buyers Doing While We Wait?

Buyers have lots to do before they buy. And it has little to do with your product or their need.
You know those times when buyers show up and, barely before you can ask them what they need, buy? That’s because they’ve already done what they need to do BEFORE they contact you and they are ready. Unfortunately, the […]