RSSSales As A Form Of Change Management
Jun 26, 2009 Decisioning & Change Management
As sellers, we forget that when buyers make a purchasing decision, they are bringing our solution into their environment. And, trust me on this, their environment is not sitting and waiting around for us to show up.
The Identified Problem – need, or pain, as some of you may call it – has been there for some time, and the culture has already developed work-arounds for it. So if they have needed an accounting package, someone is doing that while waiting for the new software. If they need a leadership training, the folks are doing ‘leading’ in the best way they know how until the training.
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Tags: change, decision making, facilitating, identified problem
Sales Treats A Need As If It Were An Isolated Event
Jun 11, 2009 Sales Related
We all know that sales is a failed model; we’re good sellers and offer great customer service, our products are good, and our buyers have a need that we can fulfill. But we fail to close at least 90% of the time.
If it’s not us, not our product, and the need is obvious, what’s going on? Why don’t buyers know they’re supposed to buy?
The problem is the sales model. It’s broken. It treats the ‘need’ or the Identified Problem as if it were an isolated event, instead of recognizing that an Identified Problem is just one piece of a larger problem, and sits in a tangle of ’stuff’ that holds it in place in the buyer’s environment. What sales can’t manage is the mysterious route the buyer must go through to untangle the internal issues before they can make a decision to buy.
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Tags: buying decisions, Buying Facilitation®, facilitating, identified problem, prospects, sales, sales model, systems
